How Disney’s Descendants Franchise Cast a Spell on Global Audiences

The Descendants franchise continues to enchant global audiences, as the most recent installment, Descendants: The Rise of Red , garnered 6.7 million views in its first three days of streaming—making it Disney Branded Television’s most viewed DCOM premiere ever on Disney+. And, in just four weeks of streaming, it has garnered 20 million viewsworldwide. “At Disney Branded...

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