As the Streaming Era Looms, Disney Learns Lessons From ‘Monday Night Football’ Ratings

After two weeks of disappointing ratings, Monday Night Football returned to form this week. The primetime matchup between the Tampa Bay Buccaneers and the Kansas City Chiefs attracted over 20 million viewers and returned ESPNs flagship broadcast to the top of the ratings heap. Last week, ESPNs Monday Night Football broadcast was edged out by the World Series matchup between the Los Angeles...

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