“They give you cash,” Yogi said, “which is just as good as money.” Disney Dollars were, in fact, cash. And they were, in fact, just as good as money. The Disney Dollars initiative was the brainchild of Disney Legend Jack Lindquist, who was among other things, a marketing genius. He joined the Disney fold in 1955, working in Disneylands marketing department, where he dreamed up some of the parks...
