SeaWorld, Busch Gardens can ‘do better’ at marketing its parks, CEO says as attendance decreases

During a quarterly earnings call on Nov. 6, 2025, United reported a 3.4% decrease in attendance and a 6.2% decrease in revenue in Q3 2025 compared to Q3 2024. The company cites bad weather on Fourth of July and Labor Day holidays as well as a decline in international visitors by 90,000 guests as reasons for the lower numbers. However, United also boasted record attendance for this season of Howl...

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