Dynamic Pricing for Tickets and More May Be Coming to Disneyland and Disney World

A big change may be coming to pricing at Disneyland and Walt Disney World in the not too distant future. Disney CFO Hugh Johnston has said the company is currently testing using dynamic pricing for tickets and other add ons at Disneyland Paris. Those tests have gone well according to Johnston, and he believes a similar strategy may be brought to both Disneyland and Disney World in the...

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