LEGO Smart Play: New Interactive Building Sets Bring Creations to Life

The LEGO Group has officially unveiled LEGO® SMART Play™, a groundbreaking interactive platform designed to revolutionize how kids and families experience play . Announced at CES 2026 by Julia Goldin Chief Product & Marketing Officer and Tom Donaldson Head of Creative Play Lab, this innovation marks the biggest evolution of the LEGO System in Play since the 1978 debut of the iconic...

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