Levi’s first Super Bowl ad in over 20 years focused on denim clad behinds, including that of the rootinest tootinest cowboy in the wild wild West. Woody’s backside, with a visible red Levi’s tag, appears early in the spot, which is titled “Backstory” and is Levi’s first Super Bowl commercial in over 20 years. Woody’s appearance in the ad isn’t...

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