WATCH: Dozens of Disney Characters Head to the Super Bowl For Disney’s New ‘We’re Going’ Campaign

As Disney puts a cap on the 2025 2026 NFL season with The Handoff, it is also starting to look ahead. Next year, ESPN will broadcast the Super Bowl for the first time ever, marking an important milestone in Disney’s sports broadcasting history. To celebrate Super Bowl LXI, Disney has launched its new “We’re Going” campaign. Drawing inspiration from the iconic “I’m Going to Disney...

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