Disney and ESPN Launch “We’re Going” Campaign for ESPN’s First Super Bowl Broadcast Next Year

The campaign debuted on Disneys PR show Good Morning America and reimagines the longstanding Super Bowl tradition of the postgame phrase “Im going to Disney World!” The “Were Going” spot weaves together more than 60 iconic characters from across Disneys franchises in a rapid fire creative sequence that ends with a collective journey toward Super Bowl LXI — scheduled for February 14, 2027, at SoFi...

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