Disney & ESPN’s “The Year of the Super Bowl” Will Include Disney Parks, Characters, & Storytelling Through Yearlong Programming

Disney and ESPN have announced “The Year of the Super Bowl” initiative, with yearlong programming that includes the Disney parks, characters, storytelling, and more. This is Disney’s first major announcement connected to its Super Bowl storytelling for the year. ESPN will produce its first Super Bowl in February 2027, and the company is preparing for the big game through a...

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