ESPN Launches Year-Long Super Bowl Campaign Building to 2027 Broadcast

The initiative kicked off immediately after Super Bowl LX with The Handoff at SoFi Stadium and Disneyland Park. Chris Berman, who has covered 44 consecutive Super Bowls, symbolically passed the torch to Scott Van Pelt during an on air moment connecting the two stadiums. The yearlong effort combines content, marketing, and fan experiences across ESPN and Disney platforms: ESPN debuted a new...

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