‘Globally recognized IP’ planned for SeaWorld, Busch Gardens theme parks

Published 211 days ago at Attractions Magazine

United CEO Marc Swanson shared remarks on the topic of intellectual property IP during the companys quarterly earnings calls on Feb. 26 & Aug. 7 , 2025, and Feb. 26 , 2026. The teams at United are “in discussions with multiple potential IP partners to feature globally recognized IP in rides, attractions, and other activations in our parks,” Swanson said in the February 2025 call. During the...

Read the article at Attractions Magazine

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