Disney Reveals Mickey Mouse 100th Anniversary and Frozen Expansion as Key Business Pillars

At the 2026 Licensing Expo in Las Vegas, Disney Consumer Products DCP showcased its massive global momentum under the theme Icons Unleashed. By connecting storytelling with everyday lifestyle products, Disney laid out a strategic roadmap for licensees and retailers through holiday 2027. Paul Gitter, EVP of Global Brand Commercialization, emphasized that expanding iconic characters into categories...

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